Forever by Guess 2.5oz Women EDP Spray
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Order one bottle or a hundred.
Forever — a bottle priced for the customer who was not going to spend more
Forever by Guess is a bottle priced for the customer who was not going to spend more. This catalogue carries it in 2 presentations, inside a Guess range of 126 in all. Guess was founded in Los Angeles in 1981 by the Marciano brothers, and it built its name on denim and on black-and-white advertising that everybody recognised. The fragrances sell on that recognition, not on perfumery.
Every unit is authentic and sealed. A volume brand lives on repeat purchase, and repeat purchase is the first thing a doubtful unit kills.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: green apple, bergamot, strawberry, mandarin orange
Heart notes: peony, magnolia, freesia, peach, jasmine, ylang-ylang
Base notes: amber, musk, oakmoss, cedar
Expect it to come across as a juicy fruity bouquet resting on soft mossy woods, which is what brings the customer back for a second one.
Commercial Details
Size: 75 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Forever targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. Peaks in the warm months and pairs well with the mists on the same shelf. Natural cross-sells from this catalogue: Seductive, Pink, Seductive Dream, Double Dare.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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