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Effect by Guess 3.4oz Men EDT Spray
$17.99
Sale price
$17.99
Regular price
$41.99
100% Authentic
Verified before every shipment.
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Flat $35 Shipping
Order one bottle or a hundred.
"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Effect — a bottle priced for the customer who was not going to spend more
Effect by Guess is a bottle priced for the customer who was not going to spend more. This catalogue carries it in 2 presentations, inside a Guess range of 126 in all. The house launches flankers constantly — the Seductive family alone runs to more than a dozen — which means you can build a whole branded block out of one name and keep the shopper choosing inside it.
Every unit is authentic and sealed. A volume brand lives on repeat purchase, and repeat purchase is the first thing a doubtful unit kills.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: grapefruit, mandarin, pineapple, star anise
Heart notes: clary sage, rosemary, violet leaf
Base notes: vanilla, ambroxan, guaiac wood, sandalwood, musk
Expect it to come across as a bright citrus burst over a creamy vanilla-woods base, which is what brings the customer back for a second one.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Effect targets male buyers 16-35. Moves well through perfumerias, mall retail, discount and gift counters. Steady all year, which is why it belongs in your standing order rather than a seasonal buy. Natural cross-sells from this catalogue: Forever, Dare, 1981 Indigo, Man.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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Since 2013
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