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Dare by Guess 3.4oz Women EDT Spray
$19.99
Sale price
$19.99
Regular price
$47.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Dare — a low-ticket bottle that moves in units rather than in margin
Dare by Guess is a low-ticket bottle that moves in units rather than in margin. This catalogue carries it in 5 presentations, inside a Guess range of 126 in all. Guess reaches a younger buyer than almost anything else on a fragrance shelf. The 8 oz mists start at teenage pocket money, and the customer who starts there comes back for the bottle later.
Sealed retail stock, original presentation. On a line you sell by the case, one bad batch costs you the whole reorder, not one sale.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: kumquat, apple blossom, lemon blossom
Heart notes: jasmine, rose, cactus blossom
Base notes: coconut, musk, woody notes
On skin it reads as a creamy tropical floral with a coconut-musk glow. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Dare targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. Peaks in the warm months and pairs well with the mists on the same shelf. Natural cross-sells from this catalogue: 1981 Indigo, Seductive Charm, Seductive Flirt, Seductive Kiss.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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