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Dare by Guess 3.4oz Men EDT Spray
$18.99
Sale price
$18.99
Regular price
$44.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Dare — a bottle priced for the customer who was not going to spend more
Dare by Guess is a bottle priced for the customer who was not going to spend more. This catalogue carries it in 5 presentations, inside a Guess range of 126 in all. This is the lowest rung of the designer wall, and that is the point: it is the bottle a customer buys when they were not going to buy anything. You sell Guess on units, not on margin per unit.
Sealed retail stock, original presentation. On a line you sell by the case, one bad batch costs you the whole reorder, not one sale.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: bergamot, white pepper, juniper berries
Heart notes: cashmere wood, jasmine, geranium
Base notes: cedar, patchouli, musk
It wears a peppery woody freshness with a smooth cashmeran core. Put that on the shelf talker and it does the selling for you.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Dare targets male buyers 16-35. Moves well through perfumerias, mall retail, discount and gift counters. Rotates all year with no dead season, which is exactly what you want from a volume SKU. Natural cross-sells from this catalogue: Forever, 1981 Indigo, Effect, Man.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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