Bella Vita Rosa by Guess 3.4oz Women EDT Spray
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Bella Vita Rosa — an easy yes at the counter: the name is known and the price is not a decision
Bella Vita Rosa by Guess is an easy yes at the counter: the name is known and the price is not a decision. It belongs to the Bella Vita line, of which this catalogue carries 8 references, inside a Guess range of 126 in all — enough to build a branded block instead of stocking one orphan bottle. Guess fragrance is made by Coty under licence, which is why the range is broad, cheap to buy in and consistently available. For a distributor that combination is worth more than prestige.
Every unit is authentic and sealed. A volume brand lives on repeat purchase, and repeat purchase is the first thing a doubtful unit kills.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: italian lemon, blackcurrant, quince
Heart notes: jasmine, magnolia, freesia, lily of the valley, plum skin
Base notes: crystal amber, orris butter, sandalwood, moss, skin musk
It wears a crisp fruity floral with a soft powdery woods finish. Put that on the shelf talker and it does the selling for you.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Bella Vita Rosa targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. A warm-weather mover — this is the profile that sells when the heavier bottles stall. Natural cross-sells from this catalogue: Bella Vita, Bella Vita Paradiso, Seductive, Pink.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. Keep the Bella Vita references together, because the whole point of this line is that the customer chooses inside it. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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