Amore Capri by Guess 3.4oz Unisex EDT Spray
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Amore Capri — an easy yes at the counter: the name is known and the price is not a decision
Amore Capri by Guess is an easy yes at the counter: the name is known and the price is not a decision. It belongs to the Amore line, of which this catalogue carries 7 references, inside a Guess range of 126 in all — enough to build a branded block instead of stocking one orphan bottle. This is the lowest rung of the designer wall, and that is the point: it is the bottle a customer buys when they were not going to buy anything. You sell Guess on units, not on margin per unit.
Genuine units, sealed in the original box. At this ticket a customer will not complain, they will simply not come back. That is the expensive kind of loss.
Fragrance Composition
Olfactory family: Floral Woody
Top notes: bergamot, lemon, pineapple leaf
Heart notes: honeyed ylang-ylang, tuberose, frangipani
Base notes: airy musks, cedarwood, ambrox
It wears a sun-warmed white floral over airy woods. Put that on the shelf talker and it does the selling for you.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Amore Capri targets buyers 18-40 across genders. Moves well through perfumerias, mall retail and concept stores. Sells hardest in the hot half of the year; a daytime choice. Natural cross-sells from this catalogue: Amore Roma, Amore Venezia, Amore Portofino, Originals Type 1 Bergamot & Vetiver.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. Keep the Amore references together, because the whole point of this line is that the customer chooses inside it. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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