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1981 Indigo by Guess 8.4oz Women Body Mist
$8.49
Sale price
$8.49
Regular price
$17.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
1981 Indigo — basket-filler, bought on impulse and bought again
1981 Indigo by Guess is basket-filler, bought on impulse and bought again. This catalogue carries it in 5 presentations, inside a Guess range of 126 in all. This is the lowest rung of the designer wall, and that is the point: it is the bottle a customer buys when they were not going to buy anything. You sell Guess on units, not on margin per unit.
Authentic, sealed Guess mist. Body mists are the most widely counterfeited thing in the category because the ticket is low and nobody inspects them. Genuine stock is what keeps the repeat buyer.
Fragrance Composition
Olfactory family: Floral Aquatic
Top notes: lilac, sea notes, fig
Heart notes: iris, blue lotus, narcissus
Base notes: cedar, haitian vetiver, red wine accord
On skin it reads as a breezy oceanic floral with a wine-dark edge. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 250 ml body mist
Category: Body mist — a light alcohol-based spray, not an eau de toilette
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
1981 Indigo targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. Mists are the highest-frequency item on a fragrance shelf: low ticket, bought on impulse, and often two or three at a time. Buy them by the case and put them where hands reach, not behind glass. Natural cross-sells from this catalogue: Sexy Skin Wild Flower, Love Sunkissed Flirtation, Sexy Skin Metallique Martini, Love Passion Kiss.
Positioning
Mists do not belong on the fragrance wall. Put them at the till or on an open low shelf where a customer can pick one up without asking, and price them so two is barely a decision. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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