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1981 Indigo by Guess 3.4oz Women EDT Spray
$19.99
Sale price
$19.99
Regular price
$47.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
1981 Indigo — a bottle priced for the customer who was not going to spend more
1981 Indigo by Guess is a bottle priced for the customer who was not going to spend more. This catalogue carries it in 5 presentations, inside a Guess range of 126 in all. The house launches flankers constantly — the Seductive family alone runs to more than a dozen — which means you can build a whole branded block out of one name and keep the shopper choosing inside it.
Genuine units, sealed in the original box. At this ticket a customer will not complain, they will simply not come back. That is the expensive kind of loss.
Fragrance Composition
Olfactory family: Floral Aquatic
Top notes: lilac, sea notes, fig
Heart notes: iris, blue lotus, narcissus
Base notes: cedar, haitian vetiver, red wine accord
On skin it reads as a breezy oceanic floral with a wine-dark edge. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
1981 Indigo targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. Peaks in the warm months and pairs well with the mists on the same shelf. Natural cross-sells from this catalogue: Seductive, Pink, Seductive Dream, Double Dare.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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