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1981 Indigo by Guess 3.4oz Men EDT Tester
$16.49
Sale price
$16.49
Regular price
$38.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
1981 Indigo — a tester unit for the sampling counter
1981 Indigo by Guess is a tester unit for the sampling counter. This catalogue carries it in 5 presentations, inside a Guess range of 126 in all. Guess was founded in Los Angeles in 1981 by the Marciano brothers, and it built its name on denim and on black-and-white advertising that everybody recognised. The fragrances sell on that recognition, not on perfumery.
Genuine Guess juice in tester presentation. Same bottle, same fragrance as the retail unit; what changes is the outer box, which is plain or reduced because these are built for the counter rather than the shelf.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: bergamot, blue lavender, sage, fig
Heart notes: coconut nectar, iris, tonka bean, oakmoss
Base notes: cedar, amber, musk
It wears a sunlit herbal freshness laid over creamy woods. Put that on the shelf talker and it does the selling for you.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Tester unit — original juice, plain or reduced outer box, intended for counter sampling
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
1981 Indigo targets male buyers 16-35. Moves well through perfumerias, mall retail, discount and gift counters. Tester units carry a lower cost per bottle, which makes them the cheap way to keep the counter sampled. Natural cross-sells from this catalogue: Seductive Homme Noir, Forever, Dare, Effect.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. Keep the tester open on the counter and the sealed units behind it. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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