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1981 Indigo by Guess 3.4oz Men EDT Spray
$19.49
Sale price
$19.49
Regular price
$44.99
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Order one bottle or a hundred.
"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
1981 Indigo — the cheapest way a shopper buys a recognised fashion name
1981 Indigo by Guess is the cheapest way a shopper buys a recognised fashion name. This catalogue carries it in 5 presentations, inside a Guess range of 126 in all. This is the lowest rung of the designer wall, and that is the point: it is the bottle a customer buys when they were not going to buy anything. You sell Guess on units, not on margin per unit.
Genuine units, sealed in the original box. At this ticket a customer will not complain, they will simply not come back. That is the expensive kind of loss.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: bergamot, blue lavender, sage, fig
Heart notes: coconut nectar, iris, tonka bean, oakmoss
Base notes: cedar, amber, musk
The overall impression is a sunlit herbal freshness laid over creamy woods, and at this price that description is most of the sale.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
1981 Indigo targets male buyers 16-35. Moves well through perfumerias, mall retail, discount and gift counters. A year-round seller — no season it depends on, easy to forecast, easy to reorder. Natural cross-sells from this catalogue: Forever, Dare, Effect, Man.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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