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1981 Los Angeles by Guess 3.4oz Women EDT Spray
$19.99
Sale price
$19.99
Regular price
$47.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
1981 Los Angeles — the cheapest way a shopper buys a recognised fashion name
1981 Los Angeles by Guess is the cheapest way a shopper buys a recognised fashion name. This catalogue carries it in 5 presentations, inside a Guess range of 126 in all. The brand is sold in Los Angeles terms — 1981, Los Angeles, denim, the advertising — and it works because the customer already knows the logo from the jeans.
Genuine units, sealed in the original box. At this ticket a customer will not complain, they will simply not come back. That is the expensive kind of loss.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: bergamot, black pepper, plum
Heart notes: red ginger, geranium, mint
Base notes: vetiver, sandalwood, tobacco, amber
It wears a warm-spiced californian woodiness. Put that on the shelf talker and it does the selling for you.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
1981 Los Angeles targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. Steady all year, which is why it belongs in your standing order rather than a seasonal buy. Natural cross-sells from this catalogue: Seductive Charm, Seductive Flirt, Seductive Kiss, 1981.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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