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1981 3-Piece Set by Guess 3.4oz Women EDT Spray
$26.99
Sale price
$26.99
Regular price
$62.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
1981 — a boxed set that sells as one decision
1981 by Guess is a boxed set that sells as one decision. This catalogue carries it in 5 presentations, inside a Guess range of 126 in all. This is the lowest rung of the designer wall, and that is the point: it is the bottle a customer buys when they were not going to buy anything. You sell Guess on units, not on margin per unit.
Every unit is authentic and sealed. A volume brand lives on repeat purchase, and repeat purchase is the first thing a doubtful unit kills.
Fragrance Composition
Olfactory family: Floral Woody Musk
Top notes: ambrette, violet
Heart notes: jasmine, pear, sandalwood
Base notes: musk, cedar, amber
Expect it to come across as a soft musky floral lit up by juicy pear, which is what brings the customer back for a second one.
Commercial Details
Size: 100 ml set
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guess stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
1981 targets female buyers 15-35. Moves well through perfumerias, mall retail, beauty aisles and gift counters. The set format concentrates its volume around gift occasions, where the higher ticket does the work for you. Natural cross-sells from this catalogue: Marciano, 1981 Indigo, Seductive Noir, Seductive Red.
Positioning
Guess earns a wide, low block rather than a premium facing. It is an entry-price brand, and the way it makes money is depth of choice: the shopper who can see eight of them buys one. On price you can and should be competitive here — Guess is a price-led brand and the customer is comparing. Make your margin on the units and on the mist that goes in the same bag.
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