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Shalimar Souffle by Guerlain 3.0oz Women EDP Tester
$66.99
Sale price
$66.99
Regular price
$179.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Shalimar Souffle — a tester unit for the sampling counter
Shalimar Souffle by Guerlain is a tester unit for the sampling counter. It belongs to the Shalimar line, of which this catalogue carries 17 references — enough to build a branded facing rather than stocking a single orphan SKU. Guerlain moves on reputation rather than on advertising, which makes it a permanent facing rather than a seasonal buy. The customers who know it come back on their own.
Genuine Guerlain juice in tester presentation. Same bottle, same fragrance as the retail unit; what changes is the outer box, which is plain or reduced because these are built for the counter rather than the shelf.
Fragrance Composition
Olfactory family: Floral Oriental Vanilla
Top notes: bergamot, lemon, mandarin
Heart notes: jasmine sambac, orange blossom
Base notes: vanilla, white musk, patchouli
Expect it to come across as airy citrus floral Shalimar, light and creamy, which is what brings the customer back for a second bottle.
Commercial Details
Size: 90 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Tester unit — original juice, plain or reduced outer box, intended for counter sampling
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Shalimar Souffle targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Tester units carry a lower cost per bottle, which makes them the economical way to keep the counter sampled without opening sellable stock. Natural cross-sells from this catalogue: Shalimar, Shalimar 3-Piece Set, Shalimar Millesime Jasmin, Aqua Allegoria Forte Nerolia Vetiver.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Shalimar line in one block — the flankers sell to the customer who already owns the original. Keep the tester open on the counter and the sealed units behind it; that pairing is what turns a sniff into a sale. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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