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Samsara by Guerlain 2.5oz Women EDP Spray
$76.49
Sale price
$76.49
Regular price
$206.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Samsara — a pillar of the designer wall
Samsara by Guerlain is a pillar of the designer wall. It belongs to the Samsara line, of which this catalogue carries 3 references — enough to build a branded facing rather than stocking a single orphan SKU. Guerlain carries one of the highest average tickets on the designer wall. The customer who reaches for it has already decided to spend more, which is worth remembering when you set the facing.
Authentic, sealed, original presentation. Shalimar and Mon Guerlain are among the most counterfeited bottles in the category, and at this price the customer notices — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Woody Floral Oriental
Top notes: bergamot, lemon, tarragon, peach, galbanum
Heart notes: jasmine, narcissus, orris, ylang ylang, rose, violet
Base notes: sandalwood, vanilla, tonka bean, iris, amber, musk, benzoin
The overall impression is creamy sandalwood and jasmine, deep and meditative, and that is what closes the sale at the counter.
Commercial Details
Size: 75 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Samsara targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Its volume is weighted toward cool weather, when this kind of warmth is what buyers are shopping for. Natural cross-sells from this catalogue: Aqua Allegoria Forte Nerolia Vetiver, Aqua Allegoria Rosa Rossa Harvest, Aqua Allegoria Nerolia Bianca, Abeille.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Samsara line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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