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La Petite Robe Plissee by Guerlain 3.3oz Women EDT Spray
$51.99
Sale price
$51.99
Regular price
$134.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
La Petite Robe Plissee — a reference that needs no explaining at the counter
La Petite Robe Plissee by Guerlain is a reference that needs no explaining at the counter. It belongs to the La Petite Robe line, of which this catalogue carries 26 references — enough to build a branded facing rather than stocking a single orphan SKU. The house covers two very different buyers: the Aqua Allegoria customer buying a bright everyday scent, and the Shalimar or Habit Rouge customer replacing a signature they have worn for years.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people have trusted for a century.
Fragrance Composition
Olfactory family: Floral Green
Top notes: mandarin, bergamot, almond, green notes
Heart notes: rose, apricot, sunny fruity notes
Base notes: white musk, patchouli
Customers describe it as fresh green floral, cheerful and uncomplicated — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
La Petite Robe Plissee targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Sells hardest in warm months, which makes it a useful counterweight to the heavier stock on the shelf. Natural cross-sells from this catalogue: La Petite Robe Noire Black Perfecto Florale, La Petite Robe Noire Black Perfecto, La Petite Robe Absolue, Aqua Allegoria Forte Nerolia Vetiver.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the La Petite Robe line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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