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La Petite Robe Couture by Guerlain 1.6oz Women EDP Spray
$54.99
Sale price
$54.99
Regular price
$143.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
La Petite Robe Couture — a reference that needs no explaining at the counter
La Petite Robe Couture by Guerlain is a reference that needs no explaining at the counter. It belongs to the La Petite Robe line, of which this catalogue carries 26 references — enough to build a branded facing rather than stocking a single orphan SKU. La Petite Robe Noire and Mon Guerlain brought a much younger buyer into the house, and they now sit on the same shelf as two centuries of classics.
Authentic, sealed, original presentation. Shalimar and Mon Guerlain are among the most counterfeited bottles in the category, and at this price the customer notices — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Fruity Chypre
Top notes: bergamot, raspberry
Heart notes: rose absolute, almond
Base notes: patchouli, oakmoss, vetiver, tonka bean
It wears jammy red fruit over a mossy woody base. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 45 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
La Petite Robe Couture targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Demand builds as temperatures drop; this is the profile customers come back for in cold weather. Natural cross-sells from this catalogue: La Petite Robe Noire Black Perfecto Florale, La Petite Robe Noire Black Perfecto, La Petite Robe Absolue, Aqua Allegoria Forte Nerolia Vetiver.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the La Petite Robe line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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