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L'instant by Guerlain 2.5oz Women EDT Spray
$40.49
Sale price
$40.49
Regular price
$101.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
L'instant — a pillar of the designer wall
L'instant by Guerlain is a pillar of the designer wall. It belongs to the L'Instant line, of which this catalogue carries 9 references — enough to build a branded facing rather than stocking a single orphan SKU. The house covers two very different buyers: the Aqua Allegoria customer buying a bright everyday scent, and the Shalimar or Habit Rouge customer replacing a signature they have worn for years.
Authentic, sealed, original presentation. Shalimar and Mon Guerlain are among the most counterfeited bottles in the category, and at this price the customer notices — which makes where you buy your stock the decision that matters most here.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: bergamot, grapefruit, blackcurrant, green apple
Heart notes: magnolia, jasmine sambac, neroli, lily of the valley
Base notes: amber, white musk
On skin it reads as crystalline and luminous, light on the skin. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 75 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
L'instant targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. A warm-weather mover; stock it deeper going into the hot half of the year. Natural cross-sells from this catalogue: L'instant Homme, L'instant Magic, Aqua Allegoria Forte Nerolia Vetiver, Aqua Allegoria Rosa Rossa Harvest.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the L'Instant line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
Why Resellers Choose Us
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Designer, arabic, niche and more.
Since 2013
A decade supplying resellers.
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