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Insolence by Guerlain 1.6oz Women EDP Spray
$30.99
Sale price
$30.99
Regular price
$74.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Insolence — a pillar of the designer wall
Insolence by Guerlain is a pillar of the designer wall. It belongs to the Insolence line, of which this catalogue carries 6 references — enough to build a branded facing rather than stocking a single orphan SKU. Guerlain moves on reputation rather than on advertising, which makes it a permanent facing rather than a seasonal buy. The customers who know it come back on their own.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Guerlain's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: raspberry, red fruits, violet
Heart notes: violet, orange blossom, rose
Base notes: iris, tonka bean, sandalwood, musk
It wears plush powdery violet warmed by berry sweetness. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 45 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Insolence targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Its volume is weighted toward cool weather, when this kind of warmth is what buyers are shopping for. Natural cross-sells from this catalogue: Aqua Allegoria Forte Nerolia Vetiver, Aqua Allegoria Rosa Rossa Harvest, Aqua Allegoria Nerolia Bianca, Abeille.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Insolence line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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