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Imperiale by Guerlain 3.3oz Men EDC Spray
$70.49
Sale price
$70.49
Regular price
$188.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Imperiale — a name customers walk in already asking for
Imperiale by Guerlain is a name customers walk in already asking for. Guerlain moves on reputation rather than on advertising, which makes it a permanent facing rather than a seasonal buy. The customers who know it come back on their own.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people have trusted for a century.
Fragrance Composition
Olfactory family: Citrus Aromatic
Top notes: lemon, bergamot, orange, lemon verbena
Heart notes: neroli, petitgrain, lavender, rosemary
Base notes: cedar, tonka bean
Customers describe it as bracing classic cologne, clean and deliberately fleeting — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Cologne (EDC)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Imperiale targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. Sells hardest in warm months, which makes it a useful counterweight to the heavier stock on the shelf. Natural cross-sells from this catalogue: Du Coq, Homme Intense, Habit Rouge, Habit Rouge 2-Piece Set.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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