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Idylle by Guerlain 1.7oz Women EDT Spray
$31.99
Sale price
$31.99
Regular price
$77.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Idylle — a name customers walk in already asking for
Idylle by Guerlain is a name customers walk in already asking for. It belongs to the Idylle line, of which this catalogue carries 8 references — enough to build a branded facing rather than stocking a single orphan SKU. Guerlain is the oldest perfume house still trading, and Shalimar has been in continuous production since 1925. A customer who asks for it is not shopping around — they are replacing a bottle.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Guerlain's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Floral
Top notes: lily of the valley, peony, white lilac, freesia
Heart notes: jasmine, bulgarian rose
Base notes: white musk, patchouli
The result is airy and dewy, a lighter reading of the bouquet — that one line is usually all a customer needs to hear before trying it.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Idylle targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Its season is warm weather — light enough that customers reach for it when richer scents feel like too much. Natural cross-sells from this catalogue: Idylle Duet Jasmin, Idylle Love Blossom, Idylle Sublime, Aqua Allegoria Forte Nerolia Vetiver.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Idylle line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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