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Homme Boisee 3-Piece Set by Guerlain 2.7oz Men EDT Spray
$49.49
Sale price
$49.49
Regular price
$128.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Homme Boisee 3-Piece Set — a multi-piece set for the gift customer
Homme Boisee 3-Piece Set by Guerlain is a multi-piece set for the gift customer. It belongs to the Homme line, of which this catalogue carries 5 references — enough to build a branded facing rather than stocking a single orphan SKU. The house covers two very different buyers: the Aqua Allegoria customer buying a bright everyday scent, and the Shalimar or Habit Rouge customer replacing a signature they have worn for years.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people have trusted for a century.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: citrus notes, spicy notes, lime
Heart notes: mint, rum, mojito accord, geranium
Base notes: indian vetiver, white musk, grassy notes
Expect it to come across as green and vetiver-driven, the airiest of the line, which is what brings the customer back for a second bottle.
Commercial Details
Size: 80 ml set
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Homme Boisee 3-Piece Set targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. The set format concentrates its volume around gift occasions, where the higher ticket does the work. Natural cross-sells from this catalogue: Homme Intense, Homme, Homme Boisee, Du Coq.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Group the Homme line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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