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Du Coq by Guerlain 3.4oz Men EDC Spray
$41.49
Sale price
$41.49
Regular price
$104.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Du Coq — one of the few bottles that sells itself off the shelf
Du Coq by Guerlain is one of the few bottles that sells itself off the shelf. Guerlain moves on reputation rather than on advertising, which makes it a permanent facing rather than a seasonal buy. The customers who know it come back on their own.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Guerlain's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Citrus Aromatic
Top notes: lemon, bergamot, orange, neroli, lavender
Heart notes: jasmine, lavender, patchouli
Base notes: sandalwood, oakmoss
It wears crisp classic barbershop cologne freshness. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Cologne (EDC)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Guerlain stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Du Coq targets male buyers 18-55. Moves well through perfumerias, barbershops and department-adjacent retail. A warm-weather mover; stock it deeper going into the hot half of the year. Natural cross-sells from this catalogue: Homme Intense, Habit Rouge, Habit Rouge 2-Piece Set, Habit Rouge L'Eau.
Positioning
Give Guerlain a block of its own at eye level. This is a house customers come in naming, and the ones who have to hunt for it often leave and buy it somewhere else. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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