Gold Street by Bond No.9 3.4oz Unisex EDP Spray

Gold Street — the kind of bottle a customer photographs before they buy it

Gold Street by Bond No. 9 is the kind of bottle a customer photographs before they buy it. It belongs to the Gold line, of which this catalogue carries 3 references, inside a Bond No. 9 range of 152 in all — enough to build the brand a facing of its own rather than stocking one orphan bottle. Bond No. 9 sits in the niche tier, not the designer one: retail runs several times a department-store bottle, and the buyer knows it. That is the point — it gives a perfumeria something to sell that the shop across the street cannot discount.

Genuine units, sealed in the original box. A counterfeit does not cost you one sale — it costs the customer who paid niche money for it. On a line at this price that customer is worth far too much to risk.

Fragrance Composition

Olfactory family: Leather Gourmand
Top notes: French Leather, Jasmine, Candied Blueberry, Pink Pepper
Heart notes: Suede, Iris, Salted Caramel Fudge
Base notes: Ambrette, Oak Moss, Tolu Balsam, Madagascar Vanilla

On skin it reads as plush and gourmand-leathery, suede and salted caramel over vanilla balsam. Lead with that when a shopper asks what it smells like.

Commercial Details

Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Bond No. 9 stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Gold Street targets buyers 25-55 across genders, in the niche segment. Moves well through niche perfumerias, concept stores and hotel retail. Weighted toward cool weather and evening wear; stock it deeper going into autumn. Natural cross-sells from this catalogue: Gold Coast, Wall Street, Bleecker Street, Tribeca.

Positioning

Bond No. 9 does not sell from a shelf the customer has to hunt through. Give the house a block of its own, above the designer stock and where the bottles are visible, and keep something open to spray. This is a line customers discover in the shop rather than arrive asking for, so the bottle being seen and smelled is the whole mechanism. Group the Gold references together — a customer who likes one of them will usually try the next. Hold your price. Bond No. 9 lives on the perception that it is worth several times a designer bottle, and a deep discount does not read as a bargain here — it reads as a reason to doubt the bottle.