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Xeryus Rouge by Givenchy 5.0oz Men EDT Spray
$49.49
Sale price
$49.49
Regular price
$128.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Xeryus Rouge — discontinued stock: slower to move, but with no price competition behind it
Xeryus Rouge by Givenchy is discontinued stock: slower to move, but with no price competition behind it. It belongs to the Xeryus line, of which this catalogue carries 3 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. Hubert de Givenchy opened the house in 1952 and dressed Audrey Hepburn for the rest of her career. L'Interdit was made for her in 1957, and the house still sells it — that is a seventy-year-old story a shop assistant can tell in one sentence.
Authentic, sealed original stock. On a discontinued reference the box matters twice over: the customer is often replacing a bottle they have worn for years, and they will know immediately if the juice is not it.
Fragrance Composition
Olfactory family: Oriental Fougere
Top notes: tarragon, kumquat, cactus
Heart notes: geranium, cedar leaf, red pepper
Base notes: ambergris, cedarwood, sandalwood, white musk
It wears a peppery red-hot woody with a juicy citrus flash. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 150 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Xeryus Rouge targets male buyers 20-50. Moves well through perfumerias, department-adjacent retail and gift counters. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Xeryus, Gentleman Society, Insense Ultramarine, Blue Label.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Xeryus references together, because the flankers sell to the customer who already owns the original. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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