Very Irresistible by Givenchy 2.5oz Women EDP Spray
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Very Irresistible — an archive Givenchy, for the customer replacing something they can no longer find
Very Irresistible by Givenchy is an archive Givenchy, for the customer replacing something they can no longer find. It belongs to the Very Irresistible line, of which this catalogue carries 13 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. Hubert de Givenchy opened the house in 1952 and dressed Audrey Hepburn for the rest of her career. L'Interdit was made for her in 1957, and the house still sells it — that is a seventy-year-old story a shop assistant can tell in one sentence.
Sealed, genuine archive stock. A customer hunting a discontinued fragrance has usually been disappointed once already. Being the seller who has the real thing is the reason they come back.
Fragrance Composition
Olfactory family: Floral Aromatic
Top notes: star anise, blackcurrant bud, violet leaf
Heart notes: rose bouquet, magnolia leaf
Base notes: patchouli, vanilla
It wears a deeper, patchouli-anchored rose with vanilla warmth. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 75 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Very Irresistible targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Very Irresistible L'Eau en Rose, Very Irresistible Tropical Paradise, Very Irresistible Happy 10 Years Roses, Hot Couture.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Very Irresistible references together, because the flankers sell to the customer who already owns the original. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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