Ptisenbon Tartine et Chocolat by Givenchy 3.3oz Kids EDT Spray
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Ptisenbon Tartine et Chocolat — a children's fragrance, sold to the parent rather than to the wearer
Ptisenbon Tartine et Chocolat by Givenchy is a children's fragrance, sold to the parent rather than to the wearer. This catalogue carries 130 Givenchy references in all, of which 47 belong to the pillars the house still advertises and the rest to its archive. Hubert de Givenchy opened the house in 1952 and dressed Audrey Hepburn for the rest of her career. L'Interdit was made for her in 1957, and the house still sells it — that is a seventy-year-old story a shop assistant can tell in one sentence.
Genuine units, sealed in the original box. On a product made for children there is no version of a doubtful unit that is worth the margin.
Fragrance Composition
Olfactory family: Floral Green
Top notes: citrus notes, lemon, orange, galbanum, green notes
Heart notes: honeysuckle, lily of the valley, jasmine
Base notes: white amber
Expect it to come across as a soft, powdery-clean floral made for baby skin, which is what brings the customer back for a second bottle.
Commercial Details
Size: 100 ml spray
Category: Children's fragrance, made under the Tartine et Chocolat licence
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Ptisenbon Tartine et Chocolat targets parents and gift buyers shopping for children. Moves well through perfumerias, baby retail and gift counters. Children's fragrance sells almost entirely as a gift and almost entirely on the packaging, so it turns hardest wherever you already sell gift items.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Shelf it with the gift items rather than with the fragrances — the buyer is a parent or a relative, not a fragrance shopper. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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