Pi Extreme by Givenchy 3.4oz Men EDT Spray

Pi Extreme — discontinued stock: slower to move, but with no price competition behind it

Pi Extreme by Givenchy is discontinued stock: slower to move, but with no price competition behind it. It belongs to the Pi line, of which this catalogue carries 6 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. Givenchy is couture first and fragrance second, and the bottles are designed to look like it. On a shelf they read more expensive than they cost, which is exactly what you want from the middle of a fragrance wall.

Genuine units, original presentation. Out-of-production Givenchy is exactly where relabelled and refilled stock turns up, so the source is the whole guarantee here.

Fragrance Composition

Olfactory family: Woody Leather
Base notes: leather, ironwood, benzoin

Expect it to come across as smoked leather laid over pi's woody-balsamic core, which is what brings the customer back for a second bottle.

Commercial Details

Size: 100 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Pi Extreme targets male buyers 20-50. Moves well through perfumerias, department-adjacent retail and gift counters. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Pi Air, Pi, Blue Label, Gentleman.

Positioning

Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Pi references together, because the flankers sell to the customer who already owns the original. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.