Hot Couture by Givenchy 1.7oz Women EDP Spray
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Hot Couture — a discontinued Givenchy that still has buyers looking for it
Hot Couture by Givenchy is a discontinued Givenchy that still has buyers looking for it. This catalogue carries it in 4 presentations, inside a Givenchy range of 130 in all. The house runs on a small number of pillars carried by very large campaigns — L'Interdit on the women's side, Gentleman on the men's. Customers arrive knowing the name, which is most of the work done before they reach the counter.
Authentic, sealed original stock. On a discontinued reference the box matters twice over: the customer is often replacing a bottle they have worn for years, and they will know immediately if the juice is not it.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: Raspberry, Mandarin, Bergamot
Heart notes: Pepper, Magnolia, Jasmine
Base notes: Vetiver, Sandalwood, Amber, Musk
The overall impression is a peppery raspberry softened by warm ambery woods, and that is what closes the sale at the counter.
Commercial Details
Size: 50 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Hot Couture targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Eaudemoiselle, Dahlia Divin Le Nectar de Parfum, Ange ou Demon Le Secret Elixir, Very Irresistible.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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