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Very Irresistible by Givenchy 2.5oz Women EDT Tester
$48.49
Sale price
$48.49
Regular price
$125.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Very Irresistible — a tester unit for the sampling counter
Very Irresistible by Givenchy is a tester unit for the sampling counter. It belongs to the Very Irresistible line, of which this catalogue carries 13 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. The house runs on a small number of pillars carried by very large campaigns — L'Interdit on the women's side, Gentleman on the men's. Customers arrive knowing the name, which is most of the work done before they reach the counter.
Authentic tester stock. Testers let you put the real thing on a wrist without opening a sellable unit, and on a pillar this well known a single spray usually finishes the sale.
Fragrance Composition
Olfactory family: Floral Aromatic
Top notes: blackcurrant bud, violet leaf, verbena
Heart notes: rose, star anise, peony, rosa centifolia
Base notes: magnolia, vanilla, musk, patchouli
The overall impression is a sparkling anise-lit rose, sweet but airy, and that is what closes the sale at the counter.
Commercial Details
Size: 75 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Tester unit — original juice, plain or reduced outer box, intended for counter sampling
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Very Irresistible targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. Tester units carry a lower cost per bottle, which makes them the economical way to keep the counter sampled without opening sellable stock. Natural cross-sells from this catalogue: Very Irresistible L'Eau en Rose, Very Irresistible Tropical Paradise, Very Irresistible Happy 10 Years Roses, Ange ou Demon.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Very Irresistible references together, because the flankers sell to the customer who already owns the original. Keep the tester open on the counter and the sealed units behind it; that pairing is what turns a sniff into a sale. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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