Very Irresistible Electric Rose by Givenchy 1.7oz Women EDT Spray
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Very Irresistible Electric Rose — an archive Givenchy, for the customer replacing something they can no longer find
Very Irresistible Electric Rose by Givenchy is an archive Givenchy, for the customer replacing something they can no longer find. It belongs to the Very Irresistible line, of which this catalogue carries 13 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. Hubert de Givenchy opened the house in 1952 and dressed Audrey Hepburn for the rest of her career. L'Interdit was made for her in 1957, and the house still sells it — that is a seventy-year-old story a shop assistant can tell in one sentence.
Sealed, genuine archive stock. A customer hunting a discontinued fragrance has usually been disappointed once already. Being the seller who has the real thing is the reason they come back.
Fragrance Composition
Olfactory family: Floral Green
Top notes: blueberry, lemon zest, lemon verbena, basil
Heart notes: rose, green violet, anise
Base notes: cedar, musk
Customers describe it as a fizzy, green-edged rose with a berry snap — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 50 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Very Irresistible Electric Rose targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Very Irresistible, Very Irresistible L'Eau en Rose, Very Irresistible Tropical Paradise, Live Irresistible Delicieuse.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Very Irresistible references together, because the flankers sell to the customer who already owns the original. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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