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Live Irresistible Rosy Crush by Givenchy 1.7oz Women EDP Spray
$52.99
Sale price
$52.99
Regular price
$137.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Live Irresistible Rosy Crush — a bottle the house has stopped making — what you hold is what there is
Live Irresistible Rosy Crush by Givenchy is a bottle the house has stopped making — what you hold is what there is. It belongs to the Live Irresistible line, of which this catalogue carries 6 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. Hubert de Givenchy opened the house in 1952 and dressed Audrey Hepburn for the rest of her career. L'Interdit was made for her in 1957, and the house still sells it — that is a seventy-year-old story a shop assistant can tell in one sentence.
Sealed, genuine archive stock. A customer hunting a discontinued fragrance has usually been disappointed once already. Being the seller who has the real thing is the reason they come back.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: Goji Berry, Pink Pepper, Bergamot
Heart notes: Rose, Peony
Base notes: Musk, Patchouli, Vanilla, Ambroxan
On skin it reads as a tart berry-bright rose trailing off into soft musk. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 50 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Live Irresistible Rosy Crush targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Live Irresistible, Live Irresistible Delicieuse, Live Irresistible Blossom Crush, Irresistible Very Floral.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Live Irresistible references together, because the flankers sell to the customer who already owns the original. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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