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L'Interdit by Givenchy 2.7oz Women EDT Spray
$59.99
Sale price
$59.99
Regular price
$158.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
L'Interdit — a reference customers walk in naming, which is rarer than it sounds
L'Interdit by Givenchy is a reference customers walk in naming, which is rarer than it sounds. It belongs to the L'Interdit line, of which this catalogue carries 12 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. Hubert de Givenchy opened the house in 1952 and dressed Audrey Hepburn for the rest of her career. L'Interdit was made for her in 1957, and the house still sells it — that is a seventy-year-old story a shop assistant can tell in one sentence.
Every unit is authentic and sealed in its original packaging. On a house that sells on couture and on a face in an advert, a doubtful box undoes the whole proposition.
Fragrance Composition
Olfactory family: Floral Woody Musky
Top notes: Bigarade Bitter Orange
Heart notes: Orange Blossom, Tuberose Absolute, Jasmine
Base notes: Patchouli, Vetiver, Musks, Cistus
The overall impression is the same white bouquet, airier and softened by musk, and that is what closes the sale at the counter.
Commercial Details
Size: 80 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
L'Interdit targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. Sells hardest in the hot half of the year; a daytime choice rather than an evening one. Natural cross-sells from this catalogue: L'Interdit Intense, L'Interdit Rouge Ultime, L'Interdit Rouge, Very Irresistible.
Positioning
Put the current Givenchy pillars at eye level and give them room. These are the bottles the house is advertising, so the customer is often already looking for them when they walk in, and the facing only has to confirm you have it. Group the L'Interdit references together, because the flankers sell to the customer who already owns the original. On price, stay near the market. A Givenchy pillar is bought partly on the campaign, and a deep discount tells the customer the bottle is not what they saw in the advert.
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