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L'Interdit by Givenchy 2.7oz Women EDP Spray
$74.49
Sale price
$74.49
Regular price
$200.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
L'Interdit — one of the few Givenchy names a shopper can picture before they smell it
L'Interdit by Givenchy is one of the few Givenchy names a shopper can picture before they smell it. It belongs to the L'Interdit line, of which this catalogue carries 12 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. The house runs on a small number of pillars carried by very large campaigns — L'Interdit on the women's side, Gentleman on the men's. Customers arrive knowing the name, which is most of the work done before they reach the counter.
Genuine units, sealed in the original box. A counterfeit does not cost you one sale; it costs the customer who wore it and decided the brand smells cheap.
Fragrance Composition
Olfactory family: Floral Woody
Top notes: Calabrian Bergamot, Fresh Ginger
Heart notes: Orange Blossom Absolute, Sambac Jasmine, Tuberose Absolute
Base notes: Patchouli, Haitian Vetiver
It wears a luminous white bouquet shadowed by dark roots. Put that on the shelf talker and it does most of the selling.
Commercial Details
Size: 80 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
L'Interdit targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. Rotates all year with no dead season, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: L'Interdit Intense, L'Interdit Rouge Ultime, L'Interdit Rouge, Very Irresistible.
Positioning
Put the current Givenchy pillars at eye level and give them room. These are the bottles the house is advertising, so the customer is often already looking for them when they walk in, and the facing only has to confirm you have it. Group the L'Interdit references together, because the flankers sell to the customer who already owns the original. On price, stay near the market. A Givenchy pillar is bought partly on the campaign, and a deep discount tells the customer the bottle is not what they saw in the advert.
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