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Irresistible by Givenchy 2.7oz Women EDT Spray
$62.99
Sale price
$62.99
Regular price
$167.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Irresistible — a bottle the house keeps in production and keeps advertising — the demand arrives without you
Irresistible by Givenchy is a bottle the house keeps in production and keeps advertising — the demand arrives without you. It belongs to the Irresistible line, of which this catalogue carries 10 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. Hubert de Givenchy opened the house in 1952 and dressed Audrey Hepburn for the rest of her career. L'Interdit was made for her in 1957, and the house still sells it — that is a seventy-year-old story a shop assistant can tell in one sentence.
Genuine units, sealed in the original box. A counterfeit does not cost you one sale; it costs the customer who wore it and decided the brand smells cheap.
Fragrance Composition
Olfactory family: Floral Woody Musky
Top notes: Blackcurrant, White Tea
Heart notes: Rose Essential LMR, Orris
Base notes: Virginia Cedarwood, Musk
The result is a fresher tea-lit rose on airy cedar — that one line is usually all a customer needs to hear before they try it.
Commercial Details
Size: 80 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Irresistible targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. A warm-weather mover, light enough that customers reach for it when the richer bottles feel like too much. Natural cross-sells from this catalogue: Irresistible Nude Velvet, Irresistible Very Floral, Irresistible Fraiche, Ange ou Demon Le Secret.
Positioning
Put the current Givenchy pillars at eye level and give them room. These are the bottles the house is advertising, so the customer is often already looking for them when they walk in, and the facing only has to confirm you have it. Group the Irresistible references together, because the flankers sell to the customer who already owns the original. On price, stay near the market. A Givenchy pillar is bought partly on the campaign, and a deep discount tells the customer the bottle is not what they saw in the advert.
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