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Gentleman Intense by Givenchy 3.3oz Men EDT Spray
$61.99
Sale price
$61.99
Regular price
$164.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Gentleman Intense — a reference customers walk in naming, which is rarer than it sounds
Gentleman Intense by Givenchy is a reference customers walk in naming, which is rarer than it sounds. It belongs to the Gentleman line, of which this catalogue carries 16 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. The house runs on a small number of pillars carried by very large campaigns — L'Interdit on the women's side, Gentleman on the men's. Customers arrive knowing the name, which is most of the work done before they reach the counter.
Every unit is authentic and sealed in its original packaging. On a house that sells on couture and on a face in an advert, a doubtful box undoes the whole proposition.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: Bergamot, Cardamom, Basil
Heart notes: Blue Orris, Cypress
Base notes: Cedarwood, Coumarin
The result is a creamy iris warmed by dry cedar and sweet coumarin — that one line is usually all a customer needs to hear before they try it.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Gentleman Intense targets male buyers 20-50. Moves well through perfumerias, department-adjacent retail and gift counters. No season it disappears in, which is what you want from a bottle you hold depth on. Natural cross-sells from this catalogue: Gentleman, Gentleman Cologne, Gentleman Reserve Privee, Blue Label.
Positioning
Put the current Givenchy pillars at eye level and give them room. These are the bottles the house is advertising, so the customer is often already looking for them when they walk in, and the facing only has to confirm you have it. Group the Gentleman references together, because the flankers sell to the customer who already owns the original. On price, stay near the market. A Givenchy pillar is bought partly on the campaign, and a deep discount tells the customer the bottle is not what they saw in the advert.
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