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Gentleman Boisee by Givenchy 3.3oz Men EDP Spray
$67.99
Sale price
$67.99
Regular price
$182.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Gentleman Boisee — a reference customers walk in naming, which is rarer than it sounds
Gentleman Boisee by Givenchy is a reference customers walk in naming, which is rarer than it sounds. It belongs to the Gentleman line, of which this catalogue carries 16 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. Hubert de Givenchy opened the house in 1952 and dressed Audrey Hepburn for the rest of her career. L'Interdit was made for her in 1957, and the house still sells it — that is a seventy-year-old story a shop assistant can tell in one sentence.
Genuine units, sealed in the original box. A counterfeit does not cost you one sale; it costs the customer who wore it and decided the brand smells cheap.
Fragrance Composition
Olfactory family: Woody Floral Spicy
Top notes: black pepper, coriander, geranium
Heart notes: iris, cedarwood, cocoa
Base notes: sandalwood, burning woods, patchouli
Customers describe it as powdery iris set against smouldering cocoa-dusted wood — useful shorthand for staff who have to sell it in one sentence.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Gentleman Boisee targets male buyers 20-50. Moves well through perfumerias, department-adjacent retail and gift counters. Sells hardest in the colder half of the year, when the heavier compositions take the counter. Natural cross-sells from this catalogue: Gentleman, Gentleman Cologne, Gentleman Reserve Privee, Blue Label.
Positioning
Put the current Givenchy pillars at eye level and give them room. These are the bottles the house is advertising, so the customer is often already looking for them when they walk in, and the facing only has to confirm you have it. Group the Gentleman references together, because the flankers sell to the customer who already owns the original. On price, stay near the market. A Givenchy pillar is bought partly on the campaign, and a deep discount tells the customer the bottle is not what they saw in the advert.
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