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Eaudemoiselle Rose a la Folie by Givenchy 3.3oz Women EDT Spray
$60.99
Sale price
$60.99
Regular price
$161.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Eaudemoiselle Rose a la Folie — discontinued stock: slower to move, but with no price competition behind it
Eaudemoiselle Rose a la Folie by Givenchy is discontinued stock: slower to move, but with no price competition behind it. It belongs to the Eaudemoiselle line, of which this catalogue carries 4 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. The house runs on a small number of pillars carried by very large campaigns — L'Interdit on the women's side, Gentleman on the men's. Customers arrive knowing the name, which is most of the work done before they reach the counter.
Sealed, genuine archive stock. A customer hunting a discontinued fragrance has usually been disappointed once already. Being the seller who has the real thing is the reason they come back.
Fragrance Composition
Olfactory family: Floral Fruity
Top notes: candied apple accord
Heart notes: tea rose
Base notes: musk
Expect it to come across as a sugared apple-rose confection, which is what brings the customer back for a second bottle.
Commercial Details
Size: 100 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Eaudemoiselle Rose a la Folie targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Eaudemoiselle, Eaudemoiselle Eau Florale, Very Irresistible, Ange ou Demon.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Eaudemoiselle references together, because the flankers sell to the customer who already owns the original. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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