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Givenchy Demoiselle 3.3oz Women EDT by Givenchy

Eaudemoiselle by Givenchy 3.3oz Women EDT Spray

$61.99
Sale price  $61.99 Regular price  $164.99

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Eaudemoiselle — discontinued stock: slower to move, but with no price competition behind it

Eaudemoiselle by Givenchy is discontinued stock: slower to move, but with no price competition behind it. It belongs to the Eaudemoiselle line, of which this catalogue carries 4 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. Givenchy is couture first and fragrance second, and the bottles are designed to look like it. On a shelf they read more expensive than they cost, which is exactly what you want from the middle of a fragrance wall.

Authentic, sealed original stock. On a discontinued reference the box matters twice over: the customer is often replacing a bottle they have worn for years, and they will know immediately if the juice is not it.

Fragrance Composition

Olfactory family: Floral Musk
Top notes: Italian lemon, mandarin, shiso
Heart notes: Turkish rose, ylang-ylang
Base notes: musk, ambrette, tonka bean

The overall impression is a clean powdery rose with a vintage hush, and that is what closes the sale at the counter.

Commercial Details

Size: 100 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Eaudemoiselle targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Eaudemoiselle Rose a la Folie, Eaudemoiselle Eau Florale, Live Irresistible Blossom Crush, Le De.

Positioning

Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Eaudemoiselle references together, because the flankers sell to the customer who already owns the original. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.

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Since 2013

Since 2013

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