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Ange ou Demon Tendre by Givenchy 1.7oz Women EDT Spray
$43.49
Sale price
$43.49
Regular price
$110.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Ange ou Demon Tendre — out of production, which means nobody can undercut you on it
Ange ou Demon Tendre by Givenchy is out of production, which means nobody can undercut you on it. It belongs to the Ange ou Demon line, of which this catalogue carries 11 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. What makes Givenchy unusual in a wholesale catalogue is the depth of its archive: the house has been launching and retiring flankers for fifty years, so alongside the current pillars there is a long tail nobody can reorder from the brand.
Sealed, genuine archive stock. A customer hunting a discontinued fragrance has usually been disappointed once already. Being the seller who has the real thing is the reason they come back.
Fragrance Composition
Olfactory family: Floral Woody
Top notes: mandarin orange, orange blossom, lily-of-the-valley
Heart notes: lily, peony, heliotrope, white flowers
Base notes: Brazilian rosewood, patchouli
On skin it reads as a softer, powdery white-floral reading of the original. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 50 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Ange ou Demon Tendre targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Ange ou Demon, Ange ou Demon Le Secret Elixir, Ange ou Demon Le Secret Croisiere, Live Irresistible.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Ange ou Demon references together, because the flankers sell to the customer who already owns the original. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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