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Gentleman Society Extreme by Givenchy 3.3oz Men EDP Spray
$73.49
Sale price
$73.49
Regular price
$197.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Gentleman Society Extreme — a current pillar of the house, not a flanker you have to explain
Gentleman Society Extreme by Givenchy is a current pillar of the house, not a flanker you have to explain. It belongs to the Gentleman Society line, of which this catalogue carries 9 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. Givenchy is couture first and fragrance second, and the bottles are designed to look like it. On a shelf they read more expensive than they cost, which is exactly what you want from the middle of a fragrance wall.
Every unit is authentic and sealed in its original packaging. On a house that sells on couture and on a face in an advert, a doubtful box undoes the whole proposition.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: Clary Sage, Peppermint, Nutmeg
Heart notes: Orris, Narcissus, Coffee, Vetiver
Base notes: Cedarwood, Sandalwood, Vanilla
The overall impression is an iced coffee accord cooled by mint over creamy woods, and that is what closes the sale at the counter.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Gentleman Society Extreme targets male buyers 20-50. Moves well through perfumerias, department-adjacent retail and gift counters. Weighted toward cool weather and evening wear; stock it deeper going into autumn. Natural cross-sells from this catalogue: Gentleman Society, Gentleman Society Ambree, Blue Label, Gentleman.
Positioning
Put the current Givenchy pillars at eye level and give them room. These are the bottles the house is advertising, so the customer is often already looking for them when they walk in, and the facing only has to confirm you have it. Group the Gentleman Society references together, because the flankers sell to the customer who already owns the original. On price, stay near the market. A Givenchy pillar is bought partly on the campaign, and a deep discount tells the customer the bottle is not what they saw in the advert.
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