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Gentlemen Only Fraiche by Givenchy 3.3oz Men EDT Spray
$58.99
Sale price
$58.99
Regular price
$155.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Gentlemen Only Fraiche — a discontinued Givenchy that still has buyers looking for it
Gentlemen Only Fraiche by Givenchy is a discontinued Givenchy that still has buyers looking for it. It belongs to the Gentlemen Only line, of which this catalogue carries 5 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. The house runs on a small number of pillars carried by very large campaigns — L'Interdit on the women's side, Gentleman on the men's. Customers arrive knowing the name, which is most of the work done before they reach the counter.
Genuine units, original presentation. Out-of-production Givenchy is exactly where relabelled and refilled stock turns up, so the source is the whole guarantee here.
Fragrance Composition
Olfactory family: Citrus Aromatic
Top notes: Lemon, Mint
Heart notes: Sage
Base notes: Vetiver, Ambroxan
Expect it to come across as a bright lemon-and-mint freshness over clean vetiver, which is what brings the customer back for a second bottle.
Commercial Details
Size: 100 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Gentlemen Only Fraiche targets male buyers 20-50. Moves well through perfumerias, department-adjacent retail and gift counters. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Gentlemen Only, Gentlemen Only Absolute, Blue Label, Gentleman.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Gentlemen Only references together, because the flankers sell to the customer who already owns the original. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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