Gentlemen Only by Givenchy 5.0oz Men EDT Spray
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Gentlemen Only — a discontinued Givenchy that still has buyers looking for it
Gentlemen Only by Givenchy is a discontinued Givenchy that still has buyers looking for it. It belongs to the Gentlemen Only line, of which this catalogue carries 5 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. Givenchy is couture first and fragrance second, and the bottles are designed to look like it. On a shelf they read more expensive than they cost, which is exactly what you want from the middle of a fragrance wall.
Genuine units, original presentation. Out-of-production Givenchy is exactly where relabelled and refilled stock turns up, so the source is the whole guarantee here.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: Birch Leaf, Green Mandarin, Pink Pepper, Nutmeg
Heart notes: Cedarwood, Patchouli, Vetiver
Base notes: Leather, Incense, Musk
On skin it reads as a crisp woody signature with a green leathery edge. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 150 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Gentlemen Only targets male buyers 20-50. Moves well through perfumerias, department-adjacent retail and gift counters. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Gentlemen Only Fraiche, Gentlemen Only Absolute, Blue Label, Gentleman.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Gentlemen Only references together, because the flankers sell to the customer who already owns the original. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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