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Gentleman by Givenchy 3.3oz Men EDT Spray
$43.49
Sale price
$43.49
Regular price
$110.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Gentleman — a shelf anchor: it sells without a pitch and it reorders without a gamble
Gentleman by Givenchy is a shelf anchor: it sells without a pitch and it reorders without a gamble. It belongs to the Gentleman line, of which this catalogue carries 16 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. Givenchy perfume belongs to LVMH, which is why the pillars get reformulated and re-advertised on a schedule instead of quietly disappearing. For a distributor that means the top of the range is predictable to source.
Sealed retail stock, original presentation. No margin on a questionable unit ever covers the customer it costs you, and least of all on a name people buy because they trust it.
Fragrance Composition
Olfactory family: Woody Aromatic
Top notes: Pear, Violet Leaf, Cardamom
Heart notes: Orris, Lavender
Base notes: Leather, Patchouli
On skin it reads as a juicy pear-and-iris opening over supple leather. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Gentleman targets male buyers 20-50. Moves well through perfumerias, department-adjacent retail and gift counters. A genuinely year-round seller — it does not lean on a season to move. Natural cross-sells from this catalogue: Gentleman Cologne, Gentleman Reserve Privee, Gentleman Intense, Blue Label.
Positioning
Put the current Givenchy pillars at eye level and give them room. These are the bottles the house is advertising, so the customer is often already looking for them when they walk in, and the facing only has to confirm you have it. Group the Gentleman references together, because the flankers sell to the customer who already owns the original. On price, stay near the market. A Givenchy pillar is bought partly on the campaign, and a deep discount tells the customer the bottle is not what they saw in the advert.
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