Dahlia Divin Eau Initiale by Givenchy 2.5oz Women EDT Spray
$56.99
Sale price
$56.99
Regular price
$149.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Dahlia Divin Eau Initiale — an archive Givenchy, for the customer replacing something they can no longer find
Dahlia Divin Eau Initiale by Givenchy is an archive Givenchy, for the customer replacing something they can no longer find. It belongs to the Dahlia Divin line, of which this catalogue carries 6 references, inside a Givenchy range of 130 in all — enough to shelf the house as a block rather than as a single bottle. What makes Givenchy unusual in a wholesale catalogue is the depth of its archive: the house has been launching and retiring flankers for fifty years, so alongside the current pillars there is a long tail nobody can reorder from the brand.
Genuine units, original presentation. Out-of-production Givenchy is exactly where relabelled and refilled stock turns up, so the source is the whole guarantee here.
Fragrance Composition
Olfactory family: Floral Woody Musk
Top notes: blood orange, bergamot
Heart notes: magnolia, lotus, jasmine, rose
Base notes: musk, sandalwood
On skin it reads as a bright, watery-floral lightening of Dahlia Divin. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 75 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Dahlia Divin Eau Initiale targets female buyers 18-45. Moves well through perfumerias, beauty boutiques and gift retail. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Dahlia Divin Nude, Dahlia Divin, Dahlia Divin Le Nectar de Parfum, Extravagance d'Amarige.
Positioning
Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. Group the Dahlia Divin references together, because the flankers sell to the customer who already owns the original. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.
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