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Blue Label 1.7oz Men EDT Spray by Givenchy

Blue Label by Givenchy 1.7oz Men EDT Spray

$36.49
Sale price  $36.49 Regular price  $89.99

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Blue Label — an archive Givenchy, for the customer replacing something they can no longer find

Blue Label by Givenchy is an archive Givenchy, for the customer replacing something they can no longer find. This catalogue carries it in 3 presentations, inside a Givenchy range of 130 in all. Givenchy is couture first and fragrance second, and the bottles are designed to look like it. On a shelf they read more expensive than they cost, which is exactly what you want from the middle of a fragrance wall.

Sealed, genuine archive stock. A customer hunting a discontinued fragrance has usually been disappointed once already. Being the seller who has the real thing is the reason they come back.

Fragrance Composition

Olfactory family: Woody Fresh
Top notes: grapefruit, bergamot, Sichuan pepper
Heart notes: cardamom, lavender, artemisia, davana
Base notes: cedar, vetiver, olibanum incense

It wears a peppery citrus laid over dry, smoky woods. Put that on the shelf talker and it does most of the selling.

Commercial Details

Size: 50 ml spray
Availability: Discontinued by the house — not reorderable from Givenchy
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Givenchy stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle

Retailer Insights

Blue Label targets male buyers 20-50. Moves well through perfumerias, department-adjacent retail and gift counters. A discontinued reference turns slower than a current pillar, but it comes with no price competition and a buyer looking specifically for it. Price it on scarcity rather than on volume. Natural cross-sells from this catalogue: Gentleman, Gentleman Cologne, Vetyver, Gentlemen Only Fraiche.

Positioning

Do not give a discontinued reference prime facing — it will not pull traffic on its own. Keep it where a customer who asks for it by name can be shown it, and let the listing do the finding: people hunting a retired fragrance search for it rather than browse for it. On price you have room here that you do not have on the pillars: nobody else can restock this, so there is no reason to lead down on it.

Why Resellers Choose Us

Ships in 1-2 Days

Ships in 1-2 Days

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Built for Your Margin

Built for Your Margin

True distributor pricing.
100+ Brands, One Order

100+ Brands, One Order

Designer, arabic, niche and more.
Since 2013

Since 2013

A decade supplying resellers.

YOUR FRAGRANCE INVENTORY STARTS HERE

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