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Emporio Armani Diamonds Intense by Giorgio Armani 1.7oz Women EDP Spray
$66.99
Sale price
$66.99
Regular price
$179.99
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Order one bottle or a hundred.
"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Emporio Armani Diamonds Intense — a shelf anchor rather than a gamble
Emporio Armani Diamonds Intense by Giorgio Armani is a shelf anchor rather than a gamble. It belongs to the Emporio Armani Diamonds line, of which this catalogue carries 9 references — enough to build a branded facing rather than stocking a single orphan SKU. Armani spends relentlessly on advertising, and that spending is what sends the customer to your counter already decided. The retailer only has to have it in stock.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Floral Fruity Gourmand
Top notes: raspberry, lychee
Heart notes: rose, freesia, lily of the valley
Base notes: vanilla, cedar, patchouli, vetiver
Expect it to come across as deeper, warmer and more gourmand than the original, which is what brings the customer back for a second bottle.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Emporio Armani Diamonds Intense targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Demand builds as temperatures drop; this is the profile customers come back for in cold weather. Natural cross-sells from this catalogue: Emporio Armani Diamonds Black Carat, Emporio Armani Diamonds, Emporio Armani Diamonds Rose, Si.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Emporio Armani Diamonds line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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