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Emporio Armani Diamonds Black Carat by Giorgio Armani 1.7oz Men EDT
$50.49
Sale price
$50.49
Regular price
$131.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Emporio Armani Diamonds Black Carat — one of the few bottles that sells itself off the shelf
Emporio Armani Diamonds Black Carat by Giorgio Armani is one of the few bottles that sells itself off the shelf. It belongs to the Emporio Armani Diamonds line, of which this catalogue carries 9 references — enough to build a branded facing rather than stocking a single orphan SKU. Acqua di Gio has been one of the best-selling men's fragrances in the world for three decades, and Si and My Way do the same work on the women's side. This is not a house you introduce — it is one customers arrive naming.
Sealed retail stock, original presentation. No margin on a counterfeit ever covers the customer it costs you, least of all on a house people buy as a gift.
Fragrance Composition
Olfactory family: Woody Spicy
Top notes: bergamot, sichuan pepper
Heart notes: cacao, benzoin
Base notes: guaiac wood, vetiver, cedar, oakmoss, amber
The result is dark, cocoa-dusted and spicy — that one line is usually all a customer needs to hear before trying it.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Toilette (EDT)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Emporio Armani Diamonds Black Carat targets male buyers 20-55. Moves well through perfumerias, barbershops and department-adjacent retail. Its volume is weighted toward cool weather, when this kind of warmth is what buyers are shopping for. Natural cross-sells from this catalogue: Emporio Armani Diamonds, Emporio Armani Diamonds Intense, Emporio Armani Diamonds Rose, Acqua di Gio Parfum.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Emporio Armani Diamonds line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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