Emporio Armani Diamonds by Giorgio Armani 1.7oz Women EDP Spray
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Emporio Armani Diamonds — a pillar of the designer wall
Emporio Armani Diamonds by Giorgio Armani is a pillar of the designer wall. It belongs to the Emporio Armani Diamonds line, of which this catalogue carries 9 references — enough to build a branded facing rather than stocking a single orphan SKU. Giorgio Armani is the rare designer house that sells to both a 20-year-old and a 55-year-old off the same shelf. That width is what makes it worth a permanent facing rather than a seasonal buy.
Every unit is authentic and sealed. The higher the price, the more the customer is paying for certainty as much as for scent — so being able to stand behind the bottle is part of what you sell.
Fragrance Composition
Olfactory family: Floral Fruity Gourmand
Top notes: lychee, raspberry
Heart notes: rose, freesia, lily of the valley
Base notes: vetiver, cedarwood, patchouli, vanilla
The result is juicy, sweet and party-ready — that one line is usually all a customer needs to hear before trying it.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Emporio Armani Diamonds targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. Sells at an even pace year-round, which makes it easy to forecast and easy to reorder. Natural cross-sells from this catalogue: Emporio Armani Diamonds Black Carat, Emporio Armani Diamonds Intense, Emporio Armani Diamonds Rose, Si.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Emporio Armani Diamonds line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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