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Emporio Armani Diamonds Violet by Giorgio Armani 1.7oz Women EDP Spray
$50.49
Sale price
$50.49
Regular price
$131.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Emporio Armani Diamonds Violet — a name customers walk in already asking for
Emporio Armani Diamonds Violet by Giorgio Armani is a name customers walk in already asking for. It belongs to the Emporio Armani Diamonds line, of which this catalogue carries 9 references — enough to build a branded facing rather than stocking a single orphan SKU. Acqua di Gio has been one of the best-selling men's fragrances in the world for three decades, and Si and My Way do the same work on the women's side. This is not a house you introduce — it is one customers arrive naming.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Armani's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Floral Fruity Gourmand
Top notes: passion fruit, lychee, raspberry
Heart notes: bulgarian rose, freesia, lily of the valley
Base notes: praline, vanilla, patchouli, amber
Expect it to come across as sweet, pralined and playful, which is what brings the customer back for a second bottle.
Commercial Details
Size: 50 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Emporio Armani Diamonds Violet targets female buyers 18-55. Moves well through perfumerias, beauty boutiques and gift retail. A cool-weather performer above all — it sells hardest when buyers reach for something with weight. Natural cross-sells from this catalogue: Emporio Armani Diamonds Black Carat, Emporio Armani Diamonds, Emporio Armani Diamonds Intense, Si.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Emporio Armani Diamonds line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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