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Armani Prive Rouge Malachite by Giorgio Armani 3.4oz Unisex EDP Spray
$231.99
Sale price
$231.99
Regular price
$644.99
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"Came sealed and exactly like the ones from the department store. My customers always ask if it's original and now I can say yes with no doubt."
"This one lasts all day on the skin. That's the kind of thing that gets me repeat buyers, they come back for the same scent."
"Sells fast for me every time. Good price point so I still make solid margin even when I keep mine competitive."
"Ordered this a few times now and it's always the same quality. No surprises, which is exactly what I need to keep stocking it."
Armani Prive Rouge Malachite — one of the few bottles that sells itself off the shelf
Armani Prive Rouge Malachite by Giorgio Armani is one of the few bottles that sells itself off the shelf. It belongs to the Armani Prive line, of which this catalogue carries 5 references — enough to build a branded facing rather than stocking a single orphan SKU. The house carries a loyalty most brands never get. A customer who found his scent in Acqua di Gio or hers in Si buys the same bottle for years, and that is the repeat business a fragrance section runs on.
Genuine units, sealed in the original box. A fake does not cost you one sale; it costs the customer who wore it and told a friend. At Armani's ticket, that customer is worth too much to risk.
Fragrance Composition
Olfactory family: Floral Amber
Top notes: pink pepper, clary sage
Heart notes: tuberose, orange blossom, ylang ylang, sambac jasmine
Base notes: amberxtreme, cashmeran, benzoin
On skin it reads as creamy carnal white floral with a smouldering amber trail. Lead with that when a shopper asks what it smells like.
Commercial Details
Size: 100 ml spray
Concentration: Eau de Parfum (EDP)
Presentation: Sealed retail unit in its original box
Authenticity: Genuine Giorgio Armani stock
Case pack: Individual + case discounts starting at 12 units
Terms: Flat $35 shipping on all orders, no minimums, no membership. 3% off when paying by Zelle
Retailer Insights
Armani Prive Rouge Malachite targets buyers 18-55 across genders. Moves well through perfumerias, fragrance specialists and gift retail. Sells steadily but peaks in the colder half of the year, when richer compositions dominate the counter. Natural cross-sells from this catalogue: Armani Prive Cuir Amethyste, Armani Prive Pierre De Lune, Armani Prive Cuir Noir, Stronger With You Amber.
Positioning
Give Giorgio Armani a block of its own at eye level. This is a house customers come in naming, and at this ticket the ones who have to hunt for it often leave and buy it somewhere else. Group the Armani Prive line in one block — the flankers sell to the customer who already owns the original. Hold your price near the market: at this level of recognition the customer is buying the name, and a deep discount reads as a reason to doubt the bottle rather than a reason to buy it.
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